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Quick thoughts on so.cl

posted 23 May 2012, 06:15 by David Sherlock   [ updated 24 May 2012, 07:29 ]

Today I had a poke around so.cl, which had somehow managed to escape me until now. Socl is a social network project developed Microsoft, but with G+, Facebook, MySpace and Twitter all fighting for your time how can you justify yet another time sink? I created an account, had a poke around and then deleted my account.

As Moot recently highlighted, a problem with Facebook and G+ is that they are identity-based services making a huge presumption about a persons identity; that it boils down to a name and a picture. Socl is an attempt to make social networking to be more interest based.  It promises to help you 'discover new topics, express yourself and learn'. It seems in socl your identity is built on web searches, you search for things you like, share them and then your friends can ‘riff’ (whatever that means) on them, videos around your interests pop up and discussions around the interest can take place in video parties. It’s all very confusing. I would hope that Microsoft have thought really hard about identity and what the next generation of social network should look like but in reality I think Microsoft have thought really hard about what will turn advertisers on. 





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